ATTENTION: The Real Rappers Delight
***ATTENTION ALL RAPPERS: VALUABLE INFORMATION ALERT***
Said to the tune of Jay-Z’s “PSA” from The Black Album:
Allow me to reintroduce myself, my name is…Panama Jackson. You might remember me from such Public Service Announcement’s as “Hey, Don’t Run Over Your Own Children” and “Tips to Finding You’re Real Daddy If Your Momma Has Been on a Talk Show and the Test Results were Inconclusive!”
Today, we are gonna talk about being a successful rapper…again, in today’s PSA entitled, “Why You Are a Failure as a Rapper!!!”
You know, I think I’ve misled the troops. I guess I can’t say troops right now, what with the war going on, somebody might come across this shit and see “misled” and “troops” and decide that I’m at fault for Dubya’s war…so let me rephrase…
I was wrong. I put bad information out there. A long time ago, I created a blueprint if you will, of what it takes to be a rapper in today’s day and age. (If you care, it can be seen here.) I’ve discovered what it really takes to be a popular and successful rapper nowadays. And truthfully, it has shit to do with actual abilities.
It’s all in a name. Yes, nigga…a name. Conventional wisdom tells us to choose something that makes sense or is unique to us. I’m here to tell you that this is pure and utter biship. In fact, that is how to write yourself off into relative obscurity.
[**Sidenote: I'm talking about individual rapper names here as well. Group names do not adhere to this paradigm I'm about to share. In fact, the stupider your group name...the worse off you are. Props to Cos, for making me remember Da Bush Babees from back in the day...dumb name, no sales, despite having Mos Def on one of their biggest hits, "The Love Song" remix.***]
Back to the lecture at hand. I’m going to help you all aspiring rappers understand how to choose a name that will undoubtedly launch your career regardless of your talent. Of course there is a non-name related element here that we are going to cover later as well. But for now let’s stick to the names.
SECTION 1: The Dumb Ass Name
The first step to choosing a name is to choose something that is absofuckinlutely stupid. Basically, when you take this name to your boys, you should worry about their reaction. And when you try this name out on women, you should be afraid of being embarrassed. This is vital. Take for instance, Snoop Doggy Dogg. There is no way in hell you can convince me that ANYBODY told him that shit was a good idea from jump. But he persevered through all the laughs, giggles, and pointing. BOOM…Snoop D-O-double G is the fuckin’ man. This nigga can rock curly Q’s, braids, a perm, or anything and people will accept it. And we understand…cuz this niggas name is Snoop Doggy Dogg.
And this shit plays out with lots of other rappers too. You got your 50 Cent. Really, how many people know that he took his name from a notorious Brooklyn drug dealer who died at like age 21? Not many…but what you do know is that if you got 2 quarters, you got 50 Cent! Presto-changeo…almost 900,000 units in his first week. Getting shot did help his cause though. But hell, why not? Make it happen! And think of some of the way stupider names such as Fab-o-lous. Now you KNOW folks were laughing at his ass for that one. Hell people still are. And where can you find BK’s Breevort Homes finest now…on BET, MTV, MTV2 telling folks to “Breathe” right now.
Names to Ponder: Jay-Z (when his name is Shawn Carter), Dr. Dre (surgery, I think not!), Big Boi (nigga aint fat or tall), Andre 3000 (speaks for itself), Bonecrusher, Trick Daddy, Wu-Tang Clan [RZA, GZA, Masta Killa, Method Man, Ghostface Killah, Chef Raekwon, Ol' Dirty Bastard (a personal favorite), U-God (what the hell?!?!?), Inspectah Deck (again, what the hell??!?!), Cappadonna], Mos Def (my vote for tightest name in hip-hop), Xzibit (at a museum, no???), LL Cool J, Eminem, DMX, Jadakiss, Mase…this can really go on all day
I have to do a special section for one of the stupidest names of all time: Ice Cube. I really wish to hell somebody could explain this shit to me? But then you know what…it might be deep and then my whole theory would go out the window…except for the fact that a grown ass man would call himself Ice Cube which is just too stupid to call deep. And you know what…it worked cuz ain’t NOBODY questioning Cube. Hell, we even call the nigga…Cube. And that shit is hard as hell. To Ice Cube (and might as well throw in Ice T), creator of the really stupid ass name. Your success makes me proud!
[***Another Side Note: I think that if dead prez split as a group, they'd be successful individually, regardless of the fact that they are on some extremely militant stuff. Actually, I think that their militancy helps since its so extreme it makes no sense. You just can't take them serious. So individually, M-1 and Stic.man would be huge!***]
Just think about the success of the people I named, all dumb ass names on paper. Now let’s look at the other side of this paradigm. People with names that have some deep meaning. People people people…this is a fatal flaw. You’ll never really get bigger than the undergound and achieve real success…you know selling albums and shit. Take names like Common (changed from Common Sense after a lil lawsuit problem), Planet Asia, Gift of Gab, Talib Kweli (which is a shame cuz its his name), Speech (we can argue his place in hip-hop later), Wordsworth, etc. These are all very gifted MC’s…yet they are held back by their name…which ironically leads them toward the inevitable permanent underground. These names reek of depth and thought. I wouldn’t be embarassed with any of these names because there actually is a depth behind them. And it’s held them back!
[Exception: Q-Tip. Only because this name is so simple did people not think that what he means is that he can get in your ears and your head...like a Q-Tip. Only our own ignance and corporate America saved his ass. Pleezbaleevdatshit!]
Pick any of your favorite underground rappers and examine their names? Go ahead, its okay…look at their names and it will tell you why they are underground. All that thinking shit is annoying. The more you have to think, the worse off you are. Simple…thats what they want! Snoop Doggy Dogg, Juicy J, Juvenile, Eightball, Scarface…simple and easy to pinpoint the origin.
[***Another Nother Sidenote: When its too easy to pinpoint the origin, say your name is WhiteBoy and you're white, well, once again you're doomed to local success if you're entertaining enough. Just think about this ahead of time, White Dawg, White Car, Guerilla Black (like you ain't get that shit from G-Unit nigga...)***]
SECTION 2: The Ambiguously Gay Name
Now, another way to make it is to either have an ambiguously gay name or be associated with a nigga that has an ambiguously gay name. Say…I don’t know, Nelly. Or Cam’ron. Or…and you know it pains me to say this…..KANYE. I don’t know about you…but I knew a chick named Nelly, and I also used to say, “whoa, Nelly” in reference to horses. That’s about it. And it works. Cam’ron is the hardcore male version of Cameron…which can really go either way. Kanye is clearly a black name…and only now because he is popular will only males have this name. See also: Pharrell.
And being associtated with the ambiguosly gay named negro will definitely help. Take Marion “Suge” Knight (guess he got it coming and going), and Sean “Puffy/P.Diddy” Combs. Shit I guess he did too. Not only do these dudes have ambiguously gay REAL names. They have ambiguously gay NICKNAMES too. And they are both ridiculously filthy rich millionaires. Being associated with them will bring you fame and maybe fortune.
So what have we learned…either you have to have a stupid ass name that will get you laughed at or an ambiguously gay name or association with an ambiguosly gay named character. This shit is time tested and proven.
STEP 3: Personality
NOW…and I hate to say this because some of you aspiring rappers just might lose out on this part. There is also that extra shit that they all have…personality. They also got the kinds of personalities that will keep them pushing that stupid ass name over and over again. Which is probably why they are successful entertainers anyway. If you don’t have personality…go back to college and pick up a book because you are not going to make it even if your name is some shit like…Spee-Ker. Actually, that’s stupid as hell, so it just might work.
Do with this knowledge what you will…but I’m telling you. It’s all in a name. Now go forth and be somebody!
This has been a Public Service Announcement provided by Panama D. Jackson sponsored by Jackson G. Tickle Entertainment.